Did you know that Penske is so much more than moving trucks? Well, thanks to the fact that I work at a B2B growth strategy agency, I learned all about it!
The copywriter and I focused on how we could convey that people are unwilling to sacrifice quality in their food and beverage supply chain. So, we chose tapping into our basic sensories by showing the freshest orange or cool bottle of milk. You can smell it, taste it. And the reason we get to have that experience after we shop at the grocer is because of all the planning along the journey. We just don’t see it for what it is right away.
Sugarleaf Hemp is a CBD company based out in Illinois. They came to us as a start up so they leaned on us at the agency to work on their brand from every aspect. We created the logo, packaging, built out their activation calendar, designed all of the organic social and my favorite part: the vibe and the aesthetic.
Throughout this page you will see the various packaging, poster designs, videos and photo shoots. All of these were art directed by me from concept to design and a total labor of love.
The charcuterie shoot was how we envisioned helping customers get a sense of the different strains of CBD. Each image sets the tone with the aroma and notes one will experience when inhaled. From blue cheese to papaya, we aimed to aid the customer know what they were buying.
The photos depict that still moment when someone needed to be in their element and take the edge off. Working out, listening to music, gaming, drawing… the vibe was soft lighting, contemplation, self-care, and moody.
SugarLeaf social ad done to promote a topical samples campaign.
SugarLeaf social ad done to promote a topical samples campaign - Salve focus.
Brand redesign for Wild Cider, which included the logo, cans and 6 pack packaging. We also worked on their Instagram to tell their personal story and introduce the can redesign and wild tales initiative.
Each can has a unique Colorado landmark with coordinates hidden as well as a wild tale to get the conversation going around the campfire or at the bar- your choice.
Can posters were created for various liquor store promotion and posters for Wild Tales were created to show the whole story with a bit of fun that can be found via the website.
Split, coming off a fresh rebrand, hired us for our expertise on not only a website redesign but conversion and awareness. The website is now designed based off these style scapes.
The goal of style scapes is to show the client a look and feel in a conceptual direction that can then be used to build out the rest of the web pages.
Nemah is a skincare line for pregnant and post-partum mothers/people. I worked through the project from concept to production which included logo exploration, branding, packaging design for primary and secondary, and building out a high-level brand guide.
I worked with the team to build upon this idea of getting out of the old age of doing things. The ACD came up with the initial concept and I helped image search and image edit to give it that vintage vibe. I also helped blow it out for ads and award entries.
Facebook ad that ran as a carousel image in October 2020.
A passion project of the under-employed. I documented every day of my life in a postcard sized template for one year in any of the Helvetica weights that felt right. These are my faves.
Team Coco actually retweeted the portrait of Conan O’Brien and posted it to their tumblr (helloooo 2011) and it made my decade.
(The moon isn’t part of this but I’ve loved her since I made her.)
During my time on the OtterBox packaging team I worked on concept to completion projects and plenty of production. I went on large scale press checks at various locations in the US and worked with printers in China. I even created packaging featured in the Apple store which is more work than it looks.
The agency was going through a complete rebrand so I was tasked with key art visuals. The copywriter and I leaned into the concept of making dreams a reality and ran with it.
It was a hot summer day in 2016… Alec and I (my husband slash partner in crime) are sitting on the couch of our hot apartment and says, “you know what? I don’t want to work in HR anymore… I want to make bagels for the people of Fort Collins, CO!” So we started a bagel business and did that for 4 years until he went on to the next adventure.
Logo creation, sales, and delicious bagel lay flats. We sold out every farmer’s market we worked.
